Steve Lynch
The A to Z of writing fundraising appeals: A to F
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by Steve Lynch
Writing a good appeal is a big undertaking and isn’t as easy as some may think. In this handy guide Blue Frog London’s Steve Lynch gives a handy alphabetical guide to the dos and don’ts of writing a fundraising appeal.
Read moreThe A to Z of writing fundraising appeals: G to L
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by Steve Lynch
From grammar to the length of fundraising copy via important takes on jargon, headlines and even Rudyard Kipling, Bluefrog’s Steve Lynch continues to take a fun and informative linguistic foray through fundraising essentials.
Read moreThe A to Z of writing fundraising appeals: M to S
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by Steve Lynch
We bring you part three of copywriter Steve Lynch’s superb A to Z, exploring everything from the value of a good slogan to lessons taken from his mother and George Orwell. Stay tuned for T to Z, coming soon.
Read moreThe A to Z of writing fundraising appeals: T to Z
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by Steve Lynch
Words of wisdom, notions of tone and urgency and the central importance of YOU - all are covered in this last entry in Steve Lynch’s A to Z of writing fundraising appeals.
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